Audie Award Winners Announced

On May 24^th at The TimesCenter in New York, the Audio Publisher Association hosted the 2011 Audie Awards, the only awards program in the U.S. devoted exclusively to spoken word entertainment. From the best in specific genres to the prestigious Best Audio Book of the Year, the awards honor a wide array of audiobooks, publishers, and talented narrators.

This year Keith Richard’s Life took the highest honor of the night, and narrator Joe Hurley, a New York based pop singer and songwriter, graciously accepted the award:

"‘When I heard they needed me on this project, there were no questions asked,’ said Hurley. ‘I was sound checking Singing Back Home in Paris when I got the call. I went straight to the airport, flew for hours, lost my luggage, and had no sleep, but we recorded it on time and the result is this amazing memoir to music icon, Keith Richards, who I have the privilege of calling a personal friend.’"¹

In addition to Best Audio Book of the Year, Life also won Biography Book of the Year, which Hurley accepted, too. But who else went home with top honors? Here’s the full list of finalists and winners, and our collection of winners is now available on midwesttapes.com.

¹ LIFE Takes Audie Award

The State of CDs: Some Gloom, But Definitely No Doom

In early 2010, Midwest Tape News & Views reported that according to Nielsen SoundScan in 2009 CDs accounted for 78.9% of all albums sold, while digital albums only made up 20.4% of sales.¹ We cited several reasons why consumers—and therefore library patrons—still prefer physical albums over digital, including lyric booklets, significantly higher quality audio, and ability to play in standard car stereos.

During the summer of 2010, we reported on Freegal, discussing its many drawbacks and why it isn’t the right digital music solution for libraries.² Later that summer, we highlighted several musicians not yet available on iTunes and their reason for resisting the digital market.³

All of these articles highlighted the staying power of the physical disc. Now, on the heels of two studies that report DVDs’ continued market dominance, USA Today reports that CDs are here to stay according to Nielsen SoundScan. While the study does show that CDs were down in 2010 and downloads were up, “consumers still spend more on CDs than downloads, and overall music sales are up 1.6% this year” thus far.⁴

More importantly, the study reports that while music fans may download singles, they still purchase physical CDs: "They want the whole package, "says Russ Crupnick, president of research at NPD Entertainment.⁴

Additionally, analysts say that while CD sales aren’t what they once were, the compact disc isn’t going anywhere: "‘CDs are going to be around for a long time,’ says Dave Bakula, a senior vice president of Nielsen… ‘It's the last physical music format, and there's unlikely to be a replacement. For people who want to own the physical version, the CD is it.’" ⁴

Even though consumers are still purchasing physical discs, there are significantly fewer music stores, and big box stores are now carrying mostly top 20 hits rather than classic, indie, or niche titles. That’s where libraries come in. Just as more and more people are turning to libraries for DVDs in the wake of rental store closures, consumers are also turning to libraries for their music needs.

As reported in a recent article about Wicomico Public Library, they’ve “filled a void left by the closure of thousands of independent and chain music stores during the past decade.” Additionally, they’ve found that patrons love being able to experience new music and listen to entire albums they may have never discovered if they hadn’t visited the library. The success of Wicomico’s music collection shows in their circulation stats: “CDs were checked out nearly 23,000 times last year,” according to the article.

What do you think of the recent USA Today article? Is your library sharing experiences similar to that of Wicomico? Do you find more patrons turning to your music collection in the wake of retail closures?

¹ Did You Know?  In 2009, Compact Discs accounted for 78.9% of all albums sold.

² Subsidizing Public Music Purchases: Freegal and Libraries

³ Artists, Studios Say No to iTunes, Digital Content

⁴ CDs may be harder to find, but they're still selling

Hot This Week: May 23

Chelsea Handler dethrones Tina Fey on the nonfiction list, while The Lonely Island, the comedic trio of Saturday Night Live fame, debut strong on the CD chart.

DVD

1. The Green Hornet
2. No Strings Attached
3. The Dilemma
4. Little Fockers
5. Gulliver's Travels
6. Harry Potter and the Deathly Hallows: Part 1
7. The King's Speech
8. Tron: Legacy
9. The Chronicles of Narnia: Voyage of the Dawn Treader
10. The Tourist 

CD

1. Adele, 21
2. Now That's What I Call Music 38
3. The Lonely Island, Turtleneck & Chain
4. Christina Perri, lovestrong.
5. Tyler, The Creator,Goblin
6. Beastie Boys, Hot Sauce Committee Part Two
7. The Cars, Move Like This
8. Fleet Foxes, Helplessness Blues 
9. Jennifer Lopez, Love?
10. Jason Aldean, My Kinda Party

Fiction Books

1. Dead Reckoning, Charlaine Harris 
2. Buried Prey, John Sandford
3. 10th Anniversary, James Patterson and Maxine Paetro
4. The Sixth Man, David Baldacci
5. The Land of Painted Caves, Jean M. Auel
6. Sixkill, Robert B. Parker
7. Caleb's Crossing, Geraldine Brooks
8. The Fifth Witness, Michael Connelly
9. The Girl Who Kicked the Hornet's Nest, Stieg Larsson
10. The Snowman, Jo Nesbo

Nonfiction Books

1. Lies that Chelsea Handler Told Me, Chelsea Handler
2. Does the Noise in My Head Bother You?, Steven Tyler
3. Bossypants, Tina Fey
4. In the Garden of Beasts, Erik Larson
5. Unbroken, Laura Hillenbrand
6. Seal Team Six, Howard E. Wasdin and Stephen Templin
7. Stories I Only Tell My Friends, Rob Lowe 
8. If You Ask Me, Betty White
9. From This Moment On, Shania Twain
10. The Heart and the Fist, Eric Greitens

The Lady Gaga Craze

Lady Gaga has been teasing fans with details of her new album Born This Way (BTW) since last year. And last week, she gave her fans even more to salivate over by releasing the full track list for the deluxe edition of BTW. Of course, it isn’t just her “Little Monsters” that are crazy for the half-motorcycle and half-woman; librarians are gaga for Lady Gaga as well. Just take this music video from University of Washington's Information School students and faculty for example:

While it may have been “Poker Face” that inspired the video above, it was Gaga’s title track “Born This Way” that inspired Weird Al Yankovic. After some purported back-and-forth with Gaga’s manager, Weird Al got the blessing from Lady herself to produce “Perform This Way,” and according to Weird Al, Gaga loves his satirical spin on her chart-burning single and it’ll now be on his new album, slated for June 21^st release.

Glee was also inspired by the self-love and acceptance anthem. A special 90-minute episode, which aired on April 26, 2011, not only used “Born This Way” for the episode’s title, but also as its closing number and overall plot theme. And while I preferred the flash mob scene tuned to Duck Sauce’s “Barbra Streisand,” I definitely agree with Aly Semigran at MTV.com that “Born This Way” seems “almost tailor-made for Glee." Gaga also agrees, praising the show (and slamming those criticizing Glee for promoting a “gay agenda”) via Twitter:

"I really loved Glee's Born This Way episode. I admire the show for being brave + fighting for such modern social messaging. Never back down."¹

Of course, not everyone embraced “Born This Way” immediately. Initially, the song faced immense controversy due to its similarity to Madonna’s “Express Yourself.” And while Gaga denies that she copied one of pop culture’s greatest icons, many have weighed in and now it’s almost impossible to not notice the similarities. (Perhaps the similarities stem from Gaga and Madonna being related.) Ultimately, the song won the world over, debuting at #1 on the Billboard Hot 100 (only the 1000^th song to do so) and serving as Gaga’s seventh Top 10 song in a row.²

Gaga’s fame has only intensified since the drama of BTW’s initial single. She raked in the Most Innovative Artist Award at MTV's first-ever O Music Awards, gave a memorable entrance and performance at the Grammys, served as arguably the most helpful mentor of the season on American Idol, performed at Cannes, and just recently, reached 10 million followers on Twitter, beating out Justin Bieber to become “the first Twitter user to reach 10 million followers.” And finally, circling back to my librarian lead-in, Gaga also recently declared herself a librarian, too—of Glam Culture, that is.

So what’s next for the pop sensation? Besides touring and further promoting BTW, possibly a film career? Of course, that’s part of the allure of Gaga—there’s no telling what she’ll do next.

What do you think of Gaga? Is your library doing anything to celebrate BTW or prepare for the album’s release?

¹ http://entertainment.gather.com/viewArticle.action?articleId=281474979281918

² http://www.mtv.com/news/articles/1662734/glee-lady-gaga-born-this-way.jhtml

Libraries in the News

Recently, archives.com (a genealogical website) posted an infographic detailing American use of and attitudes toward public libraries. The results were encouraging: 59% of the U.S. population uses the public library system, and 81% of people agree that their library deserves more funding. That makes sense in light of a number of studies that show a positive correlation between library spending and student performance.¹ Unfortunately, that same graphic shows that federal funding for libraries has been cut sharply over recent years, and we all know only too well the reality of those budget cuts.

Libraries Hurting
With funds being cut, many libraries are cutting hours, reducing staff and services, and cutting back on purchasing new materials. Others are looking for new revenue sources. For example, the Santa Clara County Public Library in California is instituting an annual fee of $80 for non-residents in an effort to make up for a potential loss of $1.3 million in funding.² However, this policy is just as likely to drive away non-resident patrons as it is to generate revenue—an issue acknowledged by library officials.

Still, that may be better than the alternative. Some library systems are being forced to consider closing branches. Among that group is the Denver Public Library, which is facing a $2.5 million budget reduction for 2012 and has advised the mayor and city council that seven to twelve branches likely need to be closed.³ However, no final decision has been made on the branches’ fate as library staff and concerned citizens look at ways to create sustainable funding for the library system.

In Michigan, the Troy Public Library was saved from closure even after the city council voted to shut it down due to lack of funding.⁴ A large turnout at a public meeting on the library’s fate likely swayed the decision, although it may be just a temporary reprieve. In an effort to remind citizens what the library means to the city, the library staff has posted a number of letters from celebrities and other notable personalities received when the library first opened.

Storms in the South
In another area of the U.S., libraries are facing problems not related to budgetary concerns. The recent spate of tornadoes in the South has taken a major toll on libraries in Alabama, including three that may be unsalvageable.⁵ However, libraries that were still standing became community centers for areas and people affected by the storms, offering Internet access and electricity for charging cell phones as citizens tried to get in touch with loved ones. Anyone wishing to offer support to Alabama libraries should contact state librarian Rebecca Mitchell at rmitchell@apls.state.al.us.

On a Lighter Note
However, not all is doom and gloom in the world of public libraries. There are things worth celebrating as well. The American Institute of Architects recently handed out its Library Design Awards, selecting four libraries in the U.S. and one in Saudi Arabia for their architectural merit.⁶

In Maryland, the Wicomico Public Library is garnering a reputation for its extensive collection of music CDs.⁷ Patrons relish the ability to check out new artists they may (or may not) enjoy for free; librarians enjoy offering the music for its own sake, but also as a means to get people into the library who may not otherwise come. Capitalizing on this opportunity, other libraries (including the New York Public Library system) have begun offering their patrons the ability to download music digitally.

An Interesting Time
With budget reductions and the infusion of digital media in all formats, it’s a time of transition for many library systems, and most librarians must wear many hats. So tell us: what are things like at your library? We want to hear about the challenges you face, but also the rewards you find in facing those challenges and serving your communities. Leave us your thoughts in the comments section below.

¹ http://www.newswise.com/articles/23-studies-find-positive-link-between-library-spending-and-student-learning
² http://www.mercurynews.com/bay-area-news/ci_17984585?nclick_check=1
³ http://www.libraryjournal.com/lj/home/890372-264/denver_library_commission_recommends_closing.html.csp
⁴ http://www.wxyz.com/dpp/news/region/oakland_county/a-massive-turnout-at-troy-city-hall-monday-in-an-effort-to-save-the-city%27s-library-from-closing
⁵ http://www.libraryjournal.com/lj/newslettersnewsletterbucketljxpress/890398-441/alabama_libraries_report_heavy_damage.html.csp
⁶ http://www.libraryjournal.com/lj/home/890375-264/american_institute_of_architects_announces.html.csp
⁷ http://www.delmarvanow.com/article/20110501/NEWS01/105010302/Libraries-fill-music-void-left-by-closed-shops?odyssey=nav|head

Hot This Week: May 16

New releases shake up all the charts. Tina Fey holds strong to the number one spot on nonfiction, and The Green Hornet and The Dilemma dethrone Little Fockers.

DVD

1. The Green Hornet
2. The Dilemma
3. Little Fockers
4. Gulliver's Travels
5. Harry Potter and the Deathly Hallows: Part 1
6. The King's Speech
7. Tron: Legacy
8. The Chronicles of Narnia: Voyage of the Dawn Treader
9. Country Strong
10. Black Swan

CD

1. Adele, 21
2. Beastie Boys, Hot Sauce Committee Part Two
3. Now That's What I Call Music 38
4. Fleet Foxes, Helplessness Blues 
5. Jennifer Lopez, Love?
6. Stevie Nicks, In Your Dreams
7. Sade, The Ultimate Collection
8. Musiq Soulchild, musiqinthemagiq 
9. Mumford & Sons, Sigh No More
10. Sixx: A.M., This Is Gonna Hurt

Fiction Books

1. Dead Reckoning, Charlaine Harris
2. 10th Anniversary, James Patterson and Maxine Paetro
3. Sixkill, Robert B. Parker
4. The Sixth Man, David Baldacci
5. The Land of Painted Caves, Jean M. Auel
6. I'll Walk Alone, Mary Higgins Clark
7. The Fifth Witness, Michael Connelly
8. Chasing Fire, Nora Roberts  
9. Caleb's Crossing, Geraldine Brooks
10. A Turn in the Road, Debbie Macomber

Nonfiction Books

1. Bossypants, Tina Fey
2. Does the Noise in My Head Bother You?, Steven Tyler
3. Stories I Only Tell My Friends, Rob Lowe 
4. If You Ask Me, Betty White
5. She Walks in Beauty, selected and introduced by Caroline Kennedy 
6. From This Moment On, Shania Twain
7. Unbroken, Laura Hillenbrand
8. A Singular Woman, Janny Scott
9. The Heart and the Fist, Eric Greitens
10. My Lucky Life In and Out of Show Business, Dick Van Dyke

Two Studies Report DVDs Continued Market Dominance

Late this April, a Port Washington, New York-based market research company, the NPD Group, published a report that some may find surprising: physical media, like DVDs and Blu-rays, continue to be the format of choice for home movie watchers.

Highlights from the report include:

• “More than 77% of consumers watched a movie on DVD or Blu-ray Disc during the past 90 days, compared with 21% who watched via transactional video-on-demand.”¹
• Consumer adoption of video-on-demand services continues stuck at 20%.¹
• Consumers reported that 78% of their home video budgets went to purchase or rent DVDs and/or Blu-rays.²
• Nearly 80 cents of every dollar spent on home video movies goes toward the purchase or rental of physical discs.¹
• Meanwhile, consumers spent only 15% on video subscription services like Netflix.²
• The remaining 8% was split between digital video downloads, paid streaming, paid transactional video-on-demand, and pay-per-view.²

This study truly articulates that Blu-ray and DVD are still the dominant format for home entertainment. So why the many articles purporting the doom and gloom of the DVD industry?

“With the well-publicized struggles of Blockbuster and retail video stores closing around the country, and with media attention increasingly focused on the newest digital home video offerings, the value and importance of physical formats to the home video industry and to consumers is often overlooked,” Russ Crupnick, entertainment industry analyst for The NPD Group, explains.¹

Crupnick continues: “We expect strong growth from many digital sectors, driven by connected devices, improving selection and the consumer’s endless quest for convenience. For now, though, physical discs continue to lead overall engagement and spending by home video viewers; and even with increasing use of VOD and other digital formats, the primacy of DVD and Blu-ray in home video will continue for the foreseeable future.”³

An article from Home Media Magazine supports Crupnick’s assertion that physical discs will continue to dominate the home entertainment market. The article, entitled “Study Stresses Staying Power of Disc,” shares a March 2011 study which culled data from The Digital Entertainment Group, the Entertainment Merchants Association, and the Consumer Electronics Association.

The study concludes that digital distribution could take as long as a decade to reach majority market share. It also found that “purchases of Blu-ray Discs and players jumped 86% in 2010, giving further evidence that physical media as the primary home video medium will take substantially longer to fade out than the demise of VHS a decade ago.”

Other highlights from this study include:

• 92 million U.S. households own a DVD player, 14 million own a Blu-ray player, and 46 million own gaming consoles that play either DVD or Blu-ray discs; thus, “it can be concluded that a large segment of the U.S. has committed to packaged media for their home video use.”
• Only 11% of the 90 million HDTVs purchased between 2008 and 2011 are Internet-connected, “indicating the continued need for DVDs.”
• “DVD rental demand will be about the same in 2014 as it was in 2008.”
• Physical rental is “projected to have three times the market share as digital rentals in 2014, indicating that the obsolescence of physical media within the home video market is not a near-term event.”
• Americans spent roughly $18 billion on DVD and Blu-rays in 2010 compared to $2 billion for VOD and electronic sell-through.

So how do these studies relate to your library beyond the fundamental libraries-circulate-DVDs relationship? Like Russ Crupnick explains above, traditional video stores are closing, yet the demand for physical media is still immense. And “even as the choices for viewing are expanding,” Crupnick says. “There is no evidence that consumers are abandoning physical discs for watching movies.”²

Thus, while libraries should definitely research digital media as an avenue for diversifying collections and providing patrons with more options, they shouldn’t be quick to neglect their physical collections or consider physical media dead. DVD (and Blu-ray) is still the format that the majority of Americans want, and libraries—as the only legal lenders of free media—should protect this crucial community role (especially as libraries become the primary source for DVD rentals in many areas) by maintaining quality physical collections.

What are your thoughts? What trends are you noticing in your library?


¹ http://www.homemediamagazine.com/research/npd-dvd-blu-ray-dominate-home-movie-consumption-23699
² http://www.dmwmedia.com/news/2011/04/18/report-dvd-bluray-still-dominate-video-viewing-spending
³ http://www.myce.com/news/npd-survey-dvd-blu-ray-still-corner-the-home-entertainment-market-43476/

Shedding Light on Disney's Vault

The animated films from the Walt Disney Company are some of the best known and beloved of all time. These timeless classics are often shared with children by parents who originally saw and fell in love with the films as children themselves. Sales and rentals of Disney DVDs and Blu-rays are generally robust. However, finding Disney films on DVD and Blu-ray isn’t always a simple matter.

The Vault’s History
Snow White and the Seven Dwarfs made its theatrical debut in 1937. As an effort to raise profits during World War II, the company rereleased the film into theaters again in 1944. The success of this venture led to Disney’s policy of rereleasing their films to theaters every seven to ten years.¹

This process continued through the mid-1980s, when the burgeoning home video market offered another potential outlet for Disney films. With the release of Sleeping Beauty on VHS in 1986, Disney switched its efforts from theatrical releases to home video releases.² As the home video market has evolved from VHS to DVD and now Blu-ray, Disney has sought to replicate their strategy by limiting the length of time films are available for sale or rental, and keeping their titles on a rerelease schedule.

So What’s in There?
Films subject to Disney’s vault process are their “animated classics.” This includes a whole list of titles; notables include: Snow White and the Seven Dwarfs, Pinocchio, Fantasia, Dumbo, Bambi, Cinderella, Peter Pan, Lady and the Tramp, Sleeping Beauty, 101 Dalmatians, The Jungle Book, The Fox and the Hound, The Little Mermaid, Beauty and the Beast, Aladdin, and The Lion King.³ Note that Pixar films (such as the Toy Story films and Finding Nemo) are not part of the vault program.

The most recent Disney releases from the vault are Beauty and the Beast and Bambi, both of which are now available on both DVD and Blu-ray.⁴ As for upcoming releases, look for a 70th Anniversary Edition of Dumbo in September, and The Lion King will be available again in October. Both titles will be available on Blu-ray for the first time in addition to their DVD versions.

Double-Edged Sword for Libraries
When a Disney film goes into the vault, it means it will be unavailable for sale or retail rental for several years. However, due to the films’ classic nature, there is always a certain level of demand, especially as parents want to show the movies to their children before their interest wanes. The library is a perfect solution to this conundrum. While Disney films are unavailable from other outlets, libraries can continue to circulate their copies during the moratorium period.

Of course, on the flip side, any copies that are lost or damaged while the film is in the vault will be unavailable for replacement. So it never hurts to keep an extra copy or two on hand in case of emergencies.

Midwest Tape will do our best to keep you informed of titles that are going into or coming out of the Disney vault. For example, in the April DVD Buyer’s Guide, we advertised three Disney titles that were about to be discontinued, along with the last date they could be ordered.

What Do You Think?
What do you think of Disney’s policy of placing films in the vault for several years? Have you noticed an increase in lending when these titles are discontinued? Give us your thoughts in the comments section below.

¹ http://www.xtimeline.com/evt/view.aspx?id=23706
² http://www.pophistorydig.com/?p=45
³ http://en.wikipedia.org/wiki/Disney_Vault
⁴ http://disney-blog.com/?p=719

Hot This Week: May 9

Little Fockers, Adele, and Tina Fey all continue their reign at the top, while old favorites reemerge in the top ten for music, fiction, and nonfiction.

DVD

1. Little Fockers
2. Gulliver's Travels
3. Harry Potter and the Deathly Hallows: Part 1
4. The King's Speech
5. Tron: Legacy
6. The Chronicles of Narnia: Voyage of the Dawn Treader
7. Country Strong
8. Black Swan
9. The Tourist 
10. Tangled

CD

1. Adele, 21
2. Foo Fighters, Wasting Light
3. Mumford & Sons, Sigh No More
4. Britney Spears, Femme Fatale
5. Lemonade Mouth (Soundtrack) 
6. Chris Brown, F.A.M.E.
7. Glee, The Music Presents: The Warblers
8. Katy Perry, Teenage Dream
9. Wiz Khalifa, Rolling Papers
10. Paul Simon, So Beautiful or So What

Fiction Books

1. The Sixth Man, David Baldacci
2. The Land of Painted Caves, Jean M. Auel
3. Bel Air Dead, Stuart Woods
4. A Turn in the Road, Debbie Macomber
5. The Fifth Witness, Michael Connelly
6. Born of Shadows, Sherrilyn Kenyon
7. I'll Walk Alone, Mary Higgins Clark 
8. Chasing Fire, Nora Roberts
9. The Girl Who Kicked the Hornet's Nest, Stieg Larsson
10. Save Me, Lisa Scottoline

Nonfiction Books

1. Bossypants, Tina Fey
2. Unbroken, Laura Hillenbrand
3. Stories I Only Tell My Friends, Rob Lowe
4. Kaboom!, Darell Hammond
5. Liberty Defined, Ron Paul 
6. The Social Animal, David Brooks 
7. Onward, Howard Schultz with Joanne Gordon
8. She Walks in Beauty, selected and introduced by Caroline Kennedy 
9. All That is Bitter and Sweet, Ashley Judd with Maryanne Vollers
10. The Wizard of Lies, Diana B. Henriques

Media for Moms

Recently, April S of the Toledo Public Library posted a blog story on Movies for Mother’s Day. I love how she reminiscences about watching movies every Sunday afternoon with her own mother.

More importantly, I like the idea of giving your mother time together watching a great flick rather than just buying her a DVD for this Mother’s Day. Not to mention that it’s a great way to promote Mother’s Day-worthy movies from a library’s perspective: don’t buy a movie; check one out from your local library and watch it with your mom.

Here are the movies for Mother’s Day that April S lists:
Please Don’t Eat the Daisies
Yours, Mine and Ours
The Blind Side
Terms of Endearment
Steel Magnolias
Mrs. Miniver

I thought I’d add to this list, and detail some great albums and audiobooks to enjoy with mom—maybe while on a road trip or while spring cleaning! Be sure to recommend these great listens to your patrons eager to enjoy this weekend with their moms.

CDs
Carole King, Tapestry
Eva Cassidy, Simply Eva
Annie Lennox, The Annie Lennox Collection
Jessie J, Who You Are
Mamma Mia Soundtrack
Alicia Keys, Songs in A Minor
Sarah McLachlan, Surfacing
Adele, 21
Natasha Bedingfield, Pocketful of Sunshine

Audiobooks
Battle Hymn of the Tiger Mother by Amy Chua
Blood, Bones, & Butter by Gabrielle Hamilton
Bossypants by Tina Fey
Clara and Mr. Tiffany by Susan Vreeland
A Discovery of Witches by Deborah Harkness
I Think I Love You by Allison Pearson
The Immortal Life of Henrietta Lacks by Rebecca Skloot
Sing You Home by Jodi Picoult
The Tiger's Wife by Tea Obreht

What are your plans for Mother’s Day? Are there any other CDs, DVDs, or audiobooks you recommend for moms?

Authors Eye New Markets

Publishers Weekly recently noted five Young Adult (YA) authors, like Melissa Marr, that are making the leap this year into “adult” fiction. Likewise, a number of adult authors, like John Grisham and James Patterson, have started to publish works aimed at young adults. So what’s with all the crossing over?



It’s no great mystery why adult writers are venturing into the teen market. Just look at the mega-success that franchises like Harry Potter and Twilight have created for authors J.K. Rowling and Stephenie Meyer. The Potter phenomenon made Rowling the first author ever to appear on Forbes’s annual billionaires list.¹ Meyer was second (to James Patterson) on Forbes’s most recent list of highest-paid authors.²



Figures show that YA lit sales are increasing and adult lit sales are declining.³ And it’s not just teens driving the YA craze. More and more, adults are picking up YA novels for themselves. So, in an odd way, adult authors are turning to young adult fiction because that’s where their own audience is.

For YA authors, it’s a slightly different story. While they’re undoubtedly interested in expanding their audience as well, it seems likely that they’ve always been interested in writing more complex stories and handling more mature themes than the traditional YA market would allow. As adult readers take an interest in YA fiction, though, they’re able to push the envelope.

What do you think of the blurred lines between teen and adult fiction? Have you noticed the crossover trend in your library? What YA titles are popular with adults, or vice versa? Let us know in the comments below.

¹ http://www.forbes.com/2004/02/26/cx_jw_0226rowlingbill04.html
² http://www.forbes.com/2010/08/19/patterson-meyer-king-business-media-highest-paid-authors.html
³ http://articles.latimes.com/2010/mar/08/entertainment/la-et-young-adult8-2010mar08

Hot This Week: May 2

Old favorites pop back up on the CD chart, while nonfiction and DVD lists see little change. Meanwhile, David Baldacci and Jean M. Auel battle for the top of the fiction list.

DVD

1. Little Fockers
2. Harry Potter and the Deathly Hallows: Part 1
3. Gulliver's Travels
4. The King's Speech
5. Tron: Legacy
6. The Chronicles of Narnia: Voyage of the Dawn Treader
7. Country Strong
8. Black Swan
9. The Tourist 
10. Tangled

CD

1. Adele, 21
2. Glee, The Music Presents: The Warblers
3. Foo Fighters, Wasting Light
4. Lemonade Mouth (Soundtrack)
5. Britney Spears, Femme Fatale
6. Alison Krauss + Union Station, Paper Airplane
7. Mumford & Sons, Sigh No More 
8. Paul Simon, So Beautiful or So What
9. Chris Brown, F.A.M.E.
10. Justin Bieber, Never Say Never: The Remixes (EP)
    

Fiction Books

1. The Sixth Man, David Baldacci
2. The Land of Painted Caves, Jean M. Auel
3. The Fifth Witness, Michael Connelly
4. Chasing Fire, Nora Roberts
5. I'll Walk Alone, Mary Higgins Clark 
6. Chasing Fire, Amanda Quick
7. Eve, Iris Johansen
8. Save Me, Lisa Scottoline
9. The Priest's Graveyard, Ted Dekker
10. The Girl Who Kicked the Hornet's Nest, Stieg Larsson

Nonfiction Books

1. Bossypants, Tina Fey
2. Unbroken, Laura Hillenbrand
3. Liberty Defined, Ron Paul
4. She Walks in Beauty, selected and introduced by Caroline Kennedy
5. I'm Over All That, Shirley MacLaine
6. 63 Documents the Government Doesn't Want You to Read, Jesse Ventura with Dick Russell
7. The Social Animal, David Brooks
8. All That is Bitter and Sweet, Ashley Judd with Maryanne Vollers
9. Onward, Howard Schultz with Joanne Gordon
10. Idea Man, Paul Allen