Written by Nedda Pourahmady
The fitness DVD industry has made tremendous strides in
spite of the recession. According to research conducted by IBIS World, the
popular trend of joining the gym to stay fit is shifting to a more convenient
alternative.
Consumers are choosing to conduct their workout regimens
from the comfort of their own home. Instead of running to nearby fitness
facilities, avid exercisers are frantically purchasing workout videos hosted by
professional gyms and their expert instructors.
Based on data collected by IBIS World, fitness DVD
production revenue increased significantly in 2012, climbing to nearly $265
million. These high-intensity programs feature extreme-interval training
sessions, appealing to fitness fanatics across the nation.
Commonly used by motivated gym members to expand on
traditional exercise techniques, fitness DVDs have turned routine regimens into
unique, interesting experiences. By replacing models or actresses as video
hosts with professional fitness gurus, more consumers are starting to take programs
seriously and abide by their advice.
In addition to appearing in numerous households nationwide, workout
videos are frequently used by famous celebrities. Gwyneth Paltrow and Jennifer Lopez are known to use fitness DVDs when starting up their vigorous exercise
programs.
To browse our full collection of workout videos, visit our
website and search “fitness.”
Which workout videos, if any, would you be willing to
follow?
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